The project brief was to describe not the poster that was being designed, but where you would find the poster. My description was “This poster is located on a wall of a music venue, thriving downtown or chic restaurant. It will be displayed where it can be seen by many in a social setting and spark conversation/dialogue. It will be large, set in a thick black frame with an eyeball light pointed at it. It will touch on a social issue” A series of more than 50 iterations were created, condensing the description to a few key words. The following are the best of those iterations.