Project Brief
The purpose of this project was to develop a coffee brand. The look and feel of the brand as well as a consumer profile, logo ideation, packaging and brand identity were all part of the final deliverables. I am a serious coffee drinker and came up with the robot sketch with the thought that coffee keeps me going and productive through the day just like a robot. The name Wind Me Up! fit with the look and feel I wanted to achieve. The brand itself would be fun, positive, upbeat and inclusive. The feel of people of all ages gathering in a coffee shop to study, meet with friends, and conduct business alike was the inspiration for my brand.
