Case Study

The challenge was to identify the demographics and target user groups for a specific geographic area and propose a restaurant theme for carry out food (carry-out only during shutdowns over a global pandemic), business name, brand identity guidelines, and design a website in which you could place a food order. To solve this design problem, I proposed a restaurant theme and name, Hot Dog And A Beer, located in the Forest Park suburb of Chicago, IL. I researched target audience demographics and psychographics, user needs (diners), client needs (restauranteur), and proposed a business strategy. From there, I composed a look and feel moodboard and low fidelity web mockups for the home page and complete order screen process, followed by high fidelity mockups of the order process.